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How business-news gets on TV

The bigger a company grows the more it has to appear on TV.

This applies especially to

  IPOs and mergers
  the introduction of new products
  quarterly and annually earnings reports
  the nomination of new board members
  trade fairs

ARCAST-services
ARCAST serves as a liaison between enterprises, interest-groups and television
  consulting
  above-the-line
  below-the-line
  content management
  transmission
  ARCAST produces video with premium quality
  always up to date
  readily available
  suitable in many cases